Event Economics Example

VFN events are designed to create value on multiple levels. Each event provides players with access, exposure, development, media, and recruiting support, while also creating revenue opportunities through registrations, sponsorships, merchandise, donations, vendors, and media.

The goal is not simply to host an event and collect fees. The goal is to build an event model that can cover its operating costs, provide meaningful value to players and families, and generate funds that can be reinvested into future programming, scholarships, equipment, staffing, and community access.

A VFN showcase, camp, or tournament can be structured with multiple revenue streams instead of relying only on player registration. This makes the model more sustainable and helps keep player costs lower. Sponsorships, merchandise, donations, and media opportunities can all help support the event while reducing the financial burden on families.

As VFN grows, the economics of each event can improve. Larger events create more sponsorship value, more media content, more merchandise opportunities, and stronger community engagement. Over time, repeatable event systems can reduce costs, improve efficiency, and create more predictable revenue.

Sample Showcase Model - Upcoming VFN SHOWCASE (Shelby, North Carolina, JUNE 2026)

Revenue

Player registrations - 80 players x $50 = $4000

Total Revenue = $4000

Expenses

Facility = $320

Photographer/Videographers = $200

Travel = $600

Misc. = $200

Total Expenses= $1320

Net Income = $2680

Sample Showcase Model - VFN SHOWCASE (APril 26, 2026)

Revenue

Player registrations - 20 players x $20 = $400

Total Revenue = $400

Expenses

Facility = $52

Photographer/Videographers = $200

Marketing = $100

Total Expenses= $352

Net Income = $148

Sample Showcase Model - VFN/SFV SHOWCASE (February 2026)

Revenue

Player registrations - 18 players x $30 = $540

Total Revenue = $540

Expenses

Referee = $200

Marketing = $100

Total Expenses= $300

Net Income = $240

Sample Camp Model - VFN Training Camp (July 2026. 1 week example)

Revenue

Player registrations - 30 players x $150 = $4500

Total Revenue = $4500

Expenses

Facility = $590

Coaching/Staffing = $1125

marketing = $500

Misc. = $200

Total Expenses = $2415

Estimated Net Income = $2085

A camp model can create recurring revenue while still keeping programming affordable. Sponsorships, financial aid, and payment plans can help make the camp accessible while allowing VFN to cover costs and reinvest in future programs.

Sample Tournament Model - VFN CUP (FEBruary 2026)

Revenue

Player registrations - 32 players x $50 = $1600

Merch Sales = $160

Sponsorship = $400

Food Truck/Vendors = $40

Total Revenue= $2200

Expenses

Facility = $800

Photographers/Videographers = $400

Marketing = $300

Misc. = $200

Total Expenses= $1500

Net Income = $500

Tournaments have strong growth potential because they create multiple revenue opportunities at once. Team fees, sponsors, vendors, spectators, merchandise, and media can all contribute to the event while building community engagement.